{"id":6861,"date":"2019-09-30T22:08:04","date_gmt":"2019-09-30T20:08:04","guid":{"rendered":"http:\/\/www.internationaljournalists.org\/?p=6861"},"modified":"2019-09-30T22:08:04","modified_gmt":"2019-09-30T20:08:04","slug":"azinlik-gazeteleri-abonelik-sayilari-beklentileri-karsilamiyor","status":"publish","type":"post","link":"https:\/\/internationaljournalists.org\/tr\/azinlik-gazeteleri-abonelik-sayilari-beklentileri-karsilamiyor\/","title":{"rendered":"Az\u0131nl\u0131k gazeteleri: Abonelik say\u0131lar\u0131 beklentileri kar\u015f\u0131lam\u0131yor"},"content":{"rendered":"

T\u00fcrkiye\u2019de bas\u0131l\u0131 gazeteler uzun s\u00fcredir darbo\u011fazda. Artan maliyetler ve d\u00fc\u015fen tirajlar yay\u0131nc\u0131lar\u0131 yeni yollar aramaya te\u015fvik ediyor. Akla ilk gelen y\u00f6ntem ise abonelik modeli. T\u00fcrkiye\u2019nin zorlu bas\u0131n hayat\u0131nda varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmekte kararl\u0131 olan az\u0131nl\u0131k gazeteleri\u00a0Agos<\/a>, Apoyevmatini ve\u00a0\u015ealom<\/a>\u00a0ile gelir modelleri \u00fczerine konu\u015ftuk.<\/p>\n

Gazeteci Hrant Dink ve arkada\u015flar\u0131 taraf\u0131ndan 1996 y\u0131l\u0131nda kurulan Agos Gazetesi, Cumhuriyet d\u00f6neminin T\u00fcrk\u00e7e-Ermenice olarak yay\u0131mlanan ilk gazetesi. Haftal\u0131k olarak yay\u0131mlanan gazetenin tiraj\u0131 3 bin 500 civar\u0131nda seyrediyor. Da\u011f\u0131t\u0131m \u015firketlerinin y\u00fcksek oranlarda pay istemesi nedeniyle gazete neredeyse sadece \u0130stanbul\u2019da, \u0130stanbul\u2019un belli semtlerinde da\u011f\u0131t\u0131labiliyor. H\u00e2l b\u00f6yle olunca ekonomik olarak s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flamak ad\u0131na \u00f6zel dosya haberleri ve s\u00f6yle\u015filerin belirli bir k\u0131sm\u0131n\u0131 web sitesine koyan Agos, yaz\u0131n\u0131n tamam\u0131na ula\u015fmak i\u00e7in abone olmay\u0131 \u015fart ko\u015fuyor. D\u00fcnya bas\u0131n\u0131nda s\u0131k\u00e7a tercih edilen bir y\u00f6ntemle abone say\u0131s\u0131n\u0131 art\u0131rmay\u0131 ama\u00e7layan gazetenin genel yay\u0131n y\u00f6netmeni Yetvart Danzikyan, \u201cAgos, sadece okur deste\u011fiyle ayakta durabiliyor,\u201d diyor.<\/p>\n

Bedava i\u00e7erik, okuru gazete sat\u0131n almaktan uzakla\u015ft\u0131r\u0131yor<\/h4>\n

Haberlerin gazetenin web sayfas\u0131nda \u00fccretsiz olarak yay\u0131nlanmas\u0131n\u0131n gazete sat\u0131\u015flar\u0131n\u0131 olumsuz etkiledi\u011fini aktaran Danzikyan, \u201cT\u00fcm i\u00e7eri\u011fin internette bedava olaca\u011f\u0131n\u0131 bilmek, kimi okurlar\u0131 gazete almaktan uzakla\u015ft\u0131r\u0131yor. Dolayas\u0131yla b\u00f6yle bir orta yol se\u00e7tik,\u201d diyor.<\/p>\n

Abone say\u0131s\u0131n\u0131n hen\u00fcz beklentileri kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 belirten Danzikyan, Agos\u2019un bas\u0131l\u0131 olarak hayat\u0131na devam edebilmesi i\u00e7in yeni form\u00fcller \u00fczerine kafa yorduklar\u0131n\u0131 s\u00f6yl\u00fcyor ve ekliyor, \u201cBas\u0131l\u0131 gazeteden vazge\u00e7mek niyetinde de\u011filiz.\u201d<\/p>\n

\u0130lan gelirlerini sordu\u011fum Danzikyan, Bas\u0131n \u0130lan Kurumu\u2019nun son 5 y\u0131ld\u0131r az\u0131nl\u0131k gazetelerine ilan yerine toplu bir \u00f6denek ay\u0131rd\u0131\u011f\u0131n\u0131 kaydediyor. \u00d6dene\u011fin her y\u0131l d\u00fczenli olarak ayr\u0131lmad\u0131\u011f\u0131na dikkat \u00e7eken Danzikyan, \u201cBas\u0131n \u0130lan Kurumu\u2019nun genel kurulu o y\u0131l karar veriyor. S\u00fcreklili\u011finden emin olmad\u0131\u011f\u0131m\u0131z bir konu, \u00fcstelik \u00f6deneklerin biraz daha y\u00fckseltilmesinde fayda var,\u201d diyor.<\/p>\n

Agos\u2019u okurlar\u0131yla ileti\u015fim h\u00e2linde bir gazete olarak tan\u0131mlayan Danzikyan\u2019a g\u00f6re bu durum gelir elde etme sistemi olu\u015fturmuyor.<\/p>\n

Artan matbaa maliyetlerinden dolay\u0131 siyah beyaz bas\u0131l\u0131yor<\/b><\/h4>\n

Apoyevmatini T\u00fcrkiye\u2019de yay\u0131n hayat\u0131na devam eden tek g\u00fcnl\u00fck Rum gazetesi. Suriye Pasaj\u0131\u2019ndaki 90 y\u0131ll\u0131k ofisinden ekonomik nedenlerle 2014 y\u0131l\u0131nda ayr\u0131lmak zorunda kalan gazetenin yay\u0131nc\u0131s\u0131 Mihail Vasiliadis, o g\u00fcnden bu yana gazeteyi evinde haz\u0131rl\u0131yor. 5 Temmuz\u2019da 34 bininci say\u0131s\u0131n\u0131 okurlar\u0131yla bulu\u015fturan Vasiliadis, \u0130stanbul\u2019da ya\u015fayan 600 Rum aile i\u00e7in 600 n\u00fcsha bas\u0131yor. Artan matbaa maliyetlerini kar\u015f\u0131lamakta zorland\u0131\u011f\u0131 i\u00e7in gazeteyi siyah beyaz basan Vasiliadis, yakla\u015f\u0131k 2 bin 500 ki\u015finin bulundu\u011fu mail grubuna ise gazetenin renkli versiyonunu g\u00f6nderiyor. Mail grubunda yer alan okurlardan kayda de\u011fer bir gelir elde etmedi\u011fini belirten Vasiliadis, \u201cGazeteyi \u00f6zellikle para kazanmak i\u00e7in \u00e7\u0131kartm\u0131yorum. Gazeteyi ailem 1925\u2019te yay\u0131nlamaya ba\u015flad\u0131 bu sebeple manevi de\u011fer ta\u015f\u0131yor. 2002 y\u0131l\u0131nda gazetenin yay\u0131nc\u0131s\u0131 hayat\u0131n\u0131 kaybedince Apoyevmatini\u2019nin yay\u0131n hayat\u0131na devam etmesi i\u00e7in \u0130stanbul\u2019a yerle\u015ftim,\u201d diyor.<\/p>\n

\"\"<\/p>\n

Mihail Vasiliadis<\/p>\n<\/div>\n

As\u0131l gelir vak\u0131flar\u0131n verdi\u011fi ilanlar<\/b><\/h4>\n

Gazetenin da\u011f\u0131t\u0131m\u0131ndan elde edilen gelirin tamam\u0131n\u0131n da\u011f\u0131t\u0131c\u0131ya kald\u0131\u011f\u0131n\u0131 belirten Vasiliadis, \u201cGazete sat\u0131\u015f\u0131ndan gelir elde etmiyorum. Abone sat\u0131\u015flar\u0131ndan ufak bir gelir var ama esas vak\u0131flar\u0131n bize verdi\u011fi ilanlar \u00f6nemli. Vak\u0131flar\u0131n verdi\u011fi ilanlarla yetinmeye \u00e7al\u0131\u015f\u0131yoruz,\u201d diyor.<\/p>\n

\u0130nternet sitesi \u00fczerinden yay\u0131n yapmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc fakat g\u00fcnl\u00fck bir gazetenin kopyala yap\u0131\u015ft\u0131r anlay\u0131\u015f\u0131yla \u00e7\u0131kamayaca\u011f\u0131n\u0131 vurgulayan Vasiliadis, \u201cHaberleri bulup, onlar\u0131 farkl\u0131 kaynaklardan teyit etmek laz\u0131m. Gazeteyi o\u011flum ve ben \u00e7\u0131kar\u0131yoruz. Ba\u015f edemeyece\u011fimiz bir i\u015f y\u00fck\u00fc oldu\u011fu i\u00e7in internette yay\u0131n yapm\u0131yoruz,\u201d diye konu\u015fuyor.<\/p>\n

Yahudi olmayan okurlar\u0131m\u0131z\u0131 da abonelik yoluyla kazanmaya \u00e7al\u0131\u015f\u0131yoruz<\/h4>\n

T\u00fcrk Yahudi toplumuna yay\u0131n yapan \u015ealom Gazetesi haftal\u0131k olarak bas\u0131l\u0131yor. Sadece bas\u0131l\u0131 gazete i\u00e7in abonelik modeli uygulayan \u015ealom, okurlar\u0131na 3 ayl\u0131k, 6 ayl\u0131k ve y\u0131ll\u0131k abonelik se\u00e7enekleri sunuyor. Okurlar dilerse her g\u00fcn yenilenen\u00a0www.salom.com.tr<\/a>\u00a0adresindeki i\u00e7eriklere herhangi bir \u00fccret \u00f6demeden ula\u015fabiliyor. Ayr\u0131ca Dergilik uygulamas\u0131nda yer alan \u015ealom\u2019un sayfalar\u0131na ayl\u0131k \u00fccret kar\u015f\u0131l\u0131\u011f\u0131 eri\u015filebiliyor.<\/p>\n

Abone say\u0131s\u0131 4 bin civar\u0131nda seyreden \u015ealom\u2019un internet sitesinin ziyaret\u00e7i say\u0131s\u0131 ise haftal\u0131k 70 bin. Abone say\u0131s\u0131n\u0131n beklentileri kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 aktaran \u015ealom Gazetesi yay\u0131n koordinat\u00f6r\u00fc Virna G\u00fcm\u00fc\u015fgerdan, \u201cFarkl\u0131 sebeplerden dolay\u0131 toplumumuz her ge\u00e7en g\u00fcn k\u00fc\u00e7\u00fcl\u00fcyor. Vefatlar\u0131m\u0131z, do\u011fumlardan daha fazla. T\u00fcrk Yahudi toplumunun okur say\u0131s\u0131 azal\u0131yor. Gazetemizi geni\u015f topluma ula\u015ft\u0131rmak istiyor, Yahudi olmayan okurlar\u0131m\u0131z\u0131 da abonelik yoluyla kazanmaya \u00e7al\u0131\u015f\u0131yoruz. Ama toplamda abone say\u0131m\u0131z azalma g\u00f6steriyor,\u201d diyor.<\/p>\n

\"\"<\/p>\n

Ivo Molinas \u2013 Virna G\u00fcm\u00fc\u015fgerdan<\/p>\n<\/div>\n

G\u00fcnl\u00fck gazete olmad\u0131klar\u0131 i\u00e7in Bas\u0131n \u0130lan Kurumu\u2019ndan destek almad\u0131klar\u0131n\u0131 ifade eden G\u00fcm\u00fc\u015fgerdan, \u201cBelli d\u00f6nemlerde, y\u0131ll\u0131k destek paketleri sunuluyor fakat bunlar d\u00fczenli de\u011fil,\u201d diye ekliyor.<\/p>\n

Okur toplulu\u011fuyla ileti\u015fim h\u00e2linde olman\u0131n gazeteye maddi gelir sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131n\u0131 sordu\u011fum G\u00fcm\u00fc\u015fgerdan, kayda de\u011fer bir d\u00f6n\u00fc\u015f\u00fcn olmad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

Kaynak: www.newslabturkey.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019de bas\u0131l\u0131 gazeteler uzun s\u00fcredir darbo\u011fazda. Artan maliyetler ve d\u00fc\u015fen tirajlar yay\u0131nc\u0131lar\u0131 yeni yollar aramaya te\u015fvik ediyor. Akla ilk gelen y\u00f6ntem ise abonelik modeli. T\u00fcrkiye\u2019nin zorlu bas\u0131n hayat\u0131nda varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmekte kararl\u0131 olan az\u0131nl\u0131k gazeteleri\u00a0Agos, Apoyevmatini ve\u00a0\u015ealom\u00a0ile gelir modelleri \u00fczerine konu\u015ftuk. Gazeteci Hrant Dink ve arkada\u015flar\u0131 taraf\u0131ndan 1996 y\u0131l\u0131nda kurulan Agos Gazetesi, Cumhuriyet d\u00f6neminin T\u00fcrk\u00e7e-Ermenice olarak […]<\/p>\n","protected":false},"author":17,"featured_media":6862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","_jf_limit_responses":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[50],"tags":[616,617,618,619],"class_list":["post-6861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-agos","tag-azinlik-gazeteleri","tag-salom","tag-yetvart-danzikyan"],"yoast_head":"\nAz\u0131nl\u0131k gazeteleri: Abonelik say\u0131lar\u0131 beklentileri kar\u015f\u0131lam\u0131yor - International Journalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationaljournalists.org\/tr\/azinlik-gazeteleri-abonelik-sayilari-beklentileri-karsilamiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az\u0131nl\u0131k gazeteleri: Abonelik say\u0131lar\u0131 beklentileri kar\u015f\u0131lam\u0131yor - International Journalists\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019de bas\u0131l\u0131 gazeteler uzun s\u00fcredir darbo\u011fazda. 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