{"id":6731,"date":"2019-09-23T07:01:46","date_gmt":"2019-09-23T05:01:46","guid":{"rendered":"http:\/\/www.internationaljournalists.org\/?p=6731"},"modified":"2019-09-23T07:01:46","modified_gmt":"2019-09-23T05:01:46","slug":"google-ozel-haberleri-on-plana-cikaracak","status":"publish","type":"post","link":"https:\/\/internationaljournalists.org\/tr\/google-ozel-haberleri-on-plana-cikaracak\/","title":{"rendered":"Google \u00f6zel haberleri \u00f6n plana \u00e7\u0131karacak"},"content":{"rendered":"

Google\u2019\u0131n yeni algoritmas\u0131n\u0131n arama sonu\u00e7lar\u0131nda \u00f6zel haberleri \u00f6ne \u00e7\u0131karaca\u011f\u0131 duyurulmu\u015ftu. Google\u2019\u0131n Haberler b\u00f6l\u00fcm\u00fcnden sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Richard Gingras, K\u00fcresel Edit\u00f6rler A\u011f\u0131\u2019n\u0131n (GEN) bu konudaki sorular\u0131n\u0131 yan\u0131tlad\u0131. Gingras, yeni algoritman\u0131n t\u00fcm dillerde \u00e7al\u0131\u015faca\u011f\u0131n\u0131 belirtirken arama motorunun \u201c\u00f6zg\u00fcn habercili\u011fi\u201d nas\u0131l tespit edece\u011fine dair baz\u0131 ipu\u00e7lar\u0131 da verdi.<\/p>\n

Richard Gingras Google Haberler\u2019in yan\u0131 s\u0131ra, H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar (AMP), G\u00fcven Projesi ve Google Haber Giri\u015fimi (GNI) gibi gazetecilikle kesi\u015fen bir\u00e7ok projeden sorumlu. GEN\u2019den Ana Lomtadze\u2019nin Gingras ile yeni Google algoritmas\u0131<\/a>\u00a0konusunda yapt\u0131\u011f\u0131, d\u00fcn yay\u0131mlanan\u00a0s\u00f6yle\u015fi<\/a>de \u00f6ne \u00e7\u0131kan b\u00f6l\u00fcmler \u015f\u00f6yle:<\/p>\n

Haber kurulu\u015flar\u0131 Google arama sonu\u00e7lar\u0131nda s\u0131ralaman\u0131n nas\u0131l belirlendi\u011fi konusunda bir s\u00fcredir sizden daha fazla \u015feffafl\u0131k talep ediyorlar. Arama algoritman\u0131z\u0131 de\u011fi\u015ftirip \u201c\u00f6zg\u00fcn habercili\u011fi\u201d \u00f6ncelikli h\u00e2le getirmeniz neden bu kadar uzun s\u00fcrd\u00fc? Niye \u015fimdi b\u00f6yle bir de\u011fi\u015fiklik yapt\u0131n\u0131z?<\/strong><\/p>\n


\n<\/strong>\u00d6zg\u00fcn habercili\u011fi anlamak ve takdir etmek Google\u2019\u0131n her zaman en \u00f6nemli \u00f6nceliklerindendi ve \u00f6yle olmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Google\u2019da haberler \u00fczerine \u00e7al\u0131\u015ft\u0131\u011f\u0131m 10 y\u0131l boyunca de\u011fi\u015fen \u015fey, teknik kapsam\u0131n eskisinden daha geni\u015f olmas\u0131. \u00d6\u011freniyoruz. Gazetecilerle tart\u0131\u015f\u0131yoruz. Yeni modeller geli\u015ftiriyoruz. Deneyip test ediyoruz. T\u00fcm bunlar Google Arama\u2019n\u0131n ge\u00e7mi\u015fte yapt\u0131klar\u0131 \u00fczerine in\u015fa ediliyor ve Arama her zaman bir \u201cbitmemi\u015f i\u015f\u201d olarak kal\u0131yor.<\/p>\n

\u201c22 \u00f6l\u00fc\u201d ba\u015fl\u0131\u011f\u0131 \u00f6rne\u011fi<\/h4>\n

\u00d6zg\u00fcn habercilik konusuna e\u011filirken ilk ad\u0131m, d\u00f6n\u00fc\u015fen bir haber k\u00fcmesindeki de\u011fi\u015fimleri ve bu \u2018delta\u2019lar\u0131n [matematikte de\u011fi\u015fim simgesi] do\u011fas\u0131n\u0131 anlayabilmektir. Olguya dayal\u0131 haberleri mi \u00f6ne \u00e7\u0131karaca\u011f\u0131z? Analizleri mi? Yorumlar\u0131 m\u0131? Yeni medya varl\u0131klar\u0131n\u0131 m\u0131? vs. vs. \u00d6zg\u00fcn haberin g\u00f6stergesi olan \u2018sinyaller\u2019 nelerdir? Veya \u00f6zg\u00fcn haberin olmazsa olmaz par\u00e7alar\u0131 hangileridir? Haberde birka\u00e7 al\u0131nt\u0131ya yer verilmesi yeter mi, yoksa \u00e7ok fazla al\u0131nt\u0131 m\u0131 gerekir? Al\u0131nt\u0131lar \u00f6zg\u00fcn m\u00fcd\u00fcr, yoksa ba\u015fka haberlerden mi aktar\u0131l\u0131yor? Olgusal bir bilgi ve ilintili bir analiz sunuluyor mu? Farkl\u0131 taraflara at\u0131fta bulunuluyor mu?<\/p>\n

Bu sinyallerden baz\u0131lar\u0131 birbirine z\u0131t de\u011ferler \u00fcretebilir. \u00d6rne\u011fin at\u0131f bir ba\u015fka haber kayna\u011f\u0131n\u0131n takdir ve tasdik edilmesi i\u00e7in mi yap\u0131lm\u0131\u015f, yoksa \u00fc\u00e7\u00fcnc\u00fc parti kaynaklar\u0131n olas\u0131 habercilik hatalar\u0131na kar\u015f\u0131 bir koruma m\u0131? [Haberde veya ba\u015fl\u0131kta] daha \u00e7ok s\u00f6zc\u00fck kullan\u0131lmas\u0131 (\u00f6rne\u011fin \u201822 \u00f6l\u00fc\u2019 yerine \u2018\u00c7arp\u0131\u015fma 22 ki\u015finin \u00f6l\u00fcm\u00fcne neden oldu\u2019 denmesi) \u00f6zg\u00fcnl\u00fck eksikli\u011fi veya s\u00f6zde bir teyit mi say\u0131lmal\u0131?<\/p>\n

\u2018Biz o i\u015f i\u00e7in bir ton para \u00f6d\u00fcyoruz\u2019<\/h4>\n

Gazetecili\u011fin b\u00fcy\u00fck edit\u00f6rlerinden birine bir s\u00fcre \u00f6nce \u00f6zg\u00fcn habercili\u011fi nas\u0131l tan\u0131yabilece\u011fimizi sormu\u015ftu. B\u0131y\u0131k alt\u0131ndan g\u00fcl\u00fcmseyip \u201cBiz o i\u015f i\u00e7in bir ton para \u00f6d\u00fcyoruz\u201d demi\u015fti\u2026 Sonu\u00e7ta \u00f6zg\u00fcn habercili\u011fi tarif etmek zor bir \u015fey\u2026 \u0130nsanlar onu g\u00f6rd\u00fckleri zaman tan\u0131d\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyorlar ama bunu bir algoritmaya nas\u0131l terc\u00fcme edece\u011fiz?<\/p>\n

Gazetecilerle algoritmik sistemleri y\u00f6neten ve evrimle\u015ftiren bizler aras\u0131ndaki anlay\u0131\u015f fark\u0131n\u0131 ortadan kald\u0131rmak ve bu konuda ba\u015far\u0131 tan\u0131m\u0131n\u0131n \u2018delta\u2019s\u0131n\u0131 daraltmak i\u00e7in \u00e7aba sarf edece\u011fiz. Bir edit\u00f6r bak\u0131\u015f a\u00e7\u0131s\u0131yla ba\u015far\u0131, ekibinin \u00e7\u0131kard\u0131\u011f\u0131 harika haberin sesini iyice y\u00fckseltmek, herkese ula\u015ft\u0131rmak. Bizim i\u00e7inse ba\u015far\u0131 kullan\u0131c\u0131lar\u0131m\u0131za en iyi ve en faydal\u0131 bir dizi sonu\u00e7 sunmak. Bu hedefler birbirine yak\u0131n ama tam olarak \u00f6rt\u00fc\u015fm\u00fcyorlar.<\/p>\n

\u00d6zg\u00fcn habercili\u011fi tan\u0131mak bir \u015fey, arama sonu\u00e7lar\u0131nda daha uzun s\u00fcre kalmas\u0131n\u0131 sa\u011flamak ba\u015fka bir \u015fey. Google algoritmas\u0131 haberlerin bitmez ak\u0131\u015f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde bunu nas\u0131l sa\u011flayacak?<\/strong><\/p>\n


\n<\/strong>Ufuk a\u00e7an yeni bir \u00f6zg\u00fcn habercilik i\u015fi belirlendi\u011finde, bunu s\u0131ralamada en iyi nereye koyar ve nas\u0131l sunar\u0131z sorusunu da yan\u0131tlamam\u0131z gerekiyor. \u0130nsanlar\u0131n bilgiye eri\u015fiminde ba\u011flam \u00f6nemlidir. Sorgusuz ak\u0131\u015f ortamlar\u0131n\u0131n (Google Haberler, Ke\u015ffet, vb.) yan\u0131 s\u0131ra vakitli arama sorgular\u0131 (\u201cEn \u00e7ok okunan haberler\u201d b\u00f6l\u00fcm\u00fc) ve zaman hassasiyeti olmayan arama sorgular\u0131 (daha uzun s\u00fcre ge\u00e7erlili\u011fini koruyan organik sonu\u00e7lar) var. Bildirimler de farkl\u0131 bir y\u00fczey sunuyor.<\/p>\n

Bunlar\u0131n hepsi tazelik ve yetkinlik unsurlar\u0131na ba\u011fl\u0131 olarak farkl\u0131 ve karma\u015f\u0131k varyasyonlar yarat\u0131yorlar. Bir arama sonucunun g\u00f6ze \u00e7arpan bir pozisyonda ne kadar uzun s\u00fcre kalaca\u011f\u0131, haber hik\u00e2yesinin zaman\u0131na ve ilerleyi\u015fine g\u00f6re de\u011fi\u015fecek. Haberin ana konusu h\u00e2l\u00e2 kal\u0131c\u0131 m\u0131, yoksa di\u011fer yay\u0131nc\u0131lar\u0131n haberleriyle beraber u\u00e7up gidiyor mu? Bu habere at\u0131flar onu \u00f6vmek i\u00e7in mi, yoksa sorgulamak i\u00e7in mi yap\u0131lm\u0131\u015f?<\/p>\n

Tazelik fakt\u00f6r\u00fc yerine g\u00f6re geri plana itilecek<\/h4>\n

\u00d6rne\u011fin arama sonu\u00e7lar\u0131ndaki \u201cEn \u00e7ok okunan haberler\u201d b\u00f6l\u00fcm\u00fc s\u00f6z konusuysa, belirlenen bir \u00f6zg\u00fcn haberin g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fc ve ke\u015ffedilebilirli\u011fini sa\u011flamak i\u00e7in bu sonu\u00e7larda \u201ctazelik\u201d fakt\u00f6r\u00fcn\u00fc geri plana itece\u011fiz (raf \u00f6mr\u00fcn\u00fc art\u0131raca\u011f\u0131z). Sayfadaki g\u00f6r\u00fcn\u00fcrl\u00fckleri de artacak, yani standart s\u0131ralama kriterlerine k\u0131yasla daha g\u00f6r\u00fcn\u00fcr olacaklar.<\/p>\n

Blog yaz\u0131n\u0131zda \u201c\u00f6zg\u00fcn habercili\u011fin mutlak bir tan\u0131m\u0131n\u0131n veya bir haberin ne kadar \u00f6zg\u00fcn oldu\u011funu belirlemek i\u00e7in mutlak bir standard\u0131n olmad\u0131\u011f\u0131n\u0131\u201d yazd\u0131n\u0131z. Yeni Google algoritmas\u0131 bu belirsizlikle nas\u0131l ba\u015fa \u00e7\u0131kacak ve Google\u2019\u0131n \u00f6zg\u00fcn habercilik i\u00e7in olmazsa olmaz kriterleri neler olacak?<\/strong><\/p>\n


\n<\/strong>Her zaman yapt\u0131\u011f\u0131m\u0131z gibi bize yard\u0131mc\u0131 olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz sinyalleri ke\u015ffedece\u011fiz, test edece\u011fiz ve sonu\u00e7lar\u0131 de\u011ferlendirece\u011fiz. Edit\u00f6rler ve gazetecilerle bu konudaki katk\u0131lar\u0131n\u0131 ald\u0131\u011f\u0131m\u0131z bir\u00e7ok tart\u0131\u015fma yapt\u0131k ve buna devam edece\u011fiz. Tam olarak hangi sinyalleri dikkate alaca\u011f\u0131m\u0131zla ilgili bilgileri payla\u015fmak konusunda \u00e7ok dikkatliyiz. Bu yolla hile yapabilecekleri \u00f6nlemek ve sistemin kendili\u011finden geli\u015fmesini sa\u011flamak istiyoruz. \u00c7abalar\u0131m\u0131z\u0131n ne kadar etkili oldu\u011fu, kendi analizimizin \u00f6tesinde, ba\u015fkalar\u0131 taraf\u0131ndan da de\u011ferlendirilecektir ve b\u00f6yle olmal\u0131d\u0131r.<\/p>\n

Pulitzer gibi sayg\u0131n gazetecilik \u00f6d\u00fcl\u00fc alan kurulu\u015flar\u0131n haberlerinin de buna g\u00f6re de\u011ferlendirilece\u011fini yazd\u0131n\u0131z. Bu y\u00fczden Google\u2019\u0131n yeni algoritmas\u0131n\u0131n istemeden de olsa b\u00fcy\u00fck ve k\u00f6kl\u00fc medya kurulu\u015flar\u0131n\u0131 kay\u0131rabilece\u011fini ve dolay\u0131s\u0131yla yay\u0131nc\u0131lar aras\u0131ndaki e\u015fitsizli\u011fi b\u00fcy\u00fctebilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor musunuz?<\/strong><\/p>\n


\n<\/strong>Gazetecilik \u00f6d\u00fclleri \u00e7ok say\u0131daki kriterden sadece biri. Uzun zamand\u0131r de\u011ferlendirme rehberimizde bu kriter var ve sistemlerimiz i\u00e7in belirleyici bir sinyal olarak yorumlanmamal\u0131. Rehberimizdeki son g\u00fcncelleme herhangi \u00f6d\u00fclden ba\u011f\u0131ms\u0131z olarak \u00f6zg\u00fcn habercili\u011fi kaliteli gazetecili\u011fin \u00f6zelliklerinden biri olarak tan\u0131ml\u0131yor.<\/p>\n

\u0130nsan de\u011ferlendirmeciler s\u0131ralamay\u0131 belirlemiyor<\/h4>\n

Bu arada de\u011ferlendirmeciler haberleri ger\u00e7ek zamanl\u0131 olarak de\u011ferlendirmiyorlar veya s\u0131ralamay\u0131 belirlemiyorlar. [Yapay zek\u00e2 ile \u00e7al\u0131\u015fan] sistemimizin yapt\u0131\u011f\u0131 s\u0131ralaman\u0131n \u00e7ok iyi sonu\u00e7lar vermesini sa\u011flamak \u00fczere genel bir insan de\u011ferlendirmesi sa\u011flamak i\u00e7in kullan\u0131l\u0131yorlar. De\u011ferlendirmecilerin geri bildirimi makine \u00f6\u011frenme sistemleri taraf\u0131ndan \u00f6rnek sonu\u00e7lar i\u00e7in etiket olarak da kullan\u0131l\u0131yor. [D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda ta\u015feron \u015firketler \u00fczerinden istihdam edilen 10 bini a\u015fk\u0131n de\u011ferlendirmeci] genelde evden \u00e7al\u0131\u015fan s\u0131radan insanlar. Tedarik\u00e7i firmalar\u0131n g\u00f6zetiminde, 167 sayfal\u0131k de\u011ferlendirmeci rehberini derinlemesine anlay\u0131p anlamad\u0131klar\u0131n\u0131 \u00f6l\u00e7en bir s\u0131nav ile i\u015fe al\u0131n\u0131yorlar.<\/p>\n

Google algoritmas\u0131nda \u00f6zg\u00fcn haberlerle ilgili yap\u0131lan de\u011fi\u015fiklik sadece \u0130ngilizce\u2019de mi ge\u00e7erli, t\u00fcm dilleri kaps\u0131yor mu?<\/strong><\/p>\n

T\u00fcm dillerde \u00e7al\u0131\u015facak.<\/p>\n

Kaynak: journo.com.tr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u2019\u0131n yeni algoritmas\u0131n\u0131n arama sonu\u00e7lar\u0131nda \u00f6zel haberleri \u00f6ne \u00e7\u0131karaca\u011f\u0131 duyurulmu\u015ftu. Google\u2019\u0131n Haberler b\u00f6l\u00fcm\u00fcnden sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Richard Gingras, K\u00fcresel Edit\u00f6rler A\u011f\u0131\u2019n\u0131n (GEN) bu konudaki sorular\u0131n\u0131 yan\u0131tlad\u0131. Gingras, yeni algoritman\u0131n t\u00fcm dillerde \u00e7al\u0131\u015faca\u011f\u0131n\u0131 belirtirken arama motorunun \u201c\u00f6zg\u00fcn habercili\u011fi\u201d nas\u0131l tespit edece\u011fine dair baz\u0131 ipu\u00e7lar\u0131 da verdi. Richard Gingras Google Haberler\u2019in yan\u0131 s\u0131ra, H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar (AMP), […]<\/p>\n","protected":false},"author":17,"featured_media":6733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","_jf_limit_responses":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[50],"tags":[233,580,581],"class_list":["post-6731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-google","tag-ozel-haber","tag-richard-gingras"],"yoast_head":"\nGoogle \u00f6zel haberleri \u00f6n plana \u00e7\u0131karacak - International Journalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationaljournalists.org\/tr\/google-ozel-haberleri-on-plana-cikaracak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google \u00f6zel haberleri \u00f6n plana \u00e7\u0131karacak - International Journalists\" \/>\n<meta property=\"og:description\" content=\"Google\u2019\u0131n yeni algoritmas\u0131n\u0131n arama sonu\u00e7lar\u0131nda \u00f6zel haberleri \u00f6ne \u00e7\u0131karaca\u011f\u0131 duyurulmu\u015ftu. Google\u2019\u0131n Haberler b\u00f6l\u00fcm\u00fcnden sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Richard Gingras, K\u00fcresel Edit\u00f6rler A\u011f\u0131\u2019n\u0131n (GEN) bu konudaki sorular\u0131n\u0131 yan\u0131tlad\u0131. Gingras, yeni algoritman\u0131n t\u00fcm dillerde \u00e7al\u0131\u015faca\u011f\u0131n\u0131 belirtirken arama motorunun \u201c\u00f6zg\u00fcn habercili\u011fi\u201d nas\u0131l tespit edece\u011fine dair baz\u0131 ipu\u00e7lar\u0131 da verdi. 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