Sosyal payla\u015f\u0131m sitesi Facebook, ba\u015fta yerel habercili\u011fin te\u015fviki olmak \u00fczere, gazetecilikle ba\u011flant\u0131l\u0131 \u00e7e\u015fitli projelere 300 milyon dolarl\u0131k bir yat\u0131r\u0131m yapaca\u011f\u0131n\u0131 duyurdu. A\u00e7\u0131klama, Facebook’un k\u00fcresel habercilik ortakl\u0131klar\u0131ndan sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Campbell Brown taraf\u0131ndan yap\u0131ld\u0131. Brown, Facebook’ta yay\u0131mlanan mesaj\u0131nda, “\u00d6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l boyunca, haber programlar\u0131, ortakl\u0131klar ve i\u00e7eri\u011fe 300 milyon dolar yat\u0131raca\u011f\u0131z” ifadesini kulland\u0131.<\/p>\n
Facebook’un bu hamlesi, matbu yay\u0131nlar\u0131n okur say\u0131s\u0131ndaki azalman\u0131n da etkisiyle gazetecilik sekt\u00f6r\u00fcnde k\u00e2r oranlar\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00fc\u015ft\u00fc\u011f\u00fc bir d\u00f6nemde geldi. Okur ve reklam verenlerin internete y\u00f6neldi\u011fi dijital \u00e7a\u011fda, gazetelerin gelirlerindeki d\u00fc\u015f\u00fc\u015ften k\u0131smen Facebook ve Google gibi siteler sorumlu tutuluyor.<\/p>\n
“\u0130nternetin icad\u0131n\u0131 geri alamay\u0131z”<\/strong><\/p>\n Brown, California merkezli \u015firketin, “internetin icad\u0131n\u0131 geri alamayaca\u011f\u0131n\u0131” ancak yay\u0131nc\u0131larla birlikte \u00e7al\u0131\u015farak Facebook’ta daha ba\u015far\u0131l\u0131 bir performans sergilemelerini sa\u011flamay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n “Sekt\u00f6r, uzun s\u00fcredir devam eden b\u00fcy\u00fck bir de\u011fi\u015fimden ge\u00e7iyor” ifadesini kullanan Brown, “Hi\u00e7birimiz nihayetinde gelecekteki gazetecili\u011finin neye benzeyece\u011fini tam olarak anlam\u0131\u015f de\u011fil. Ama bir \u00e7\u00f6z\u00fcm bulunmas\u0131na yard\u0131mc\u0131 olmak istiyoruz” diye ekledi.<\/p>\n Facebook kurucusu ve CEO’su Mark Zuckerberg, 2018 y\u0131l\u0131n\u0131n ba\u015f\u0131nda News Feed (Haber Ak\u0131\u015f\u0131) algoritmas\u0131nda de\u011fi\u015fikli\u011fe gittiklerini ve kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u015firketler ya da medya organlar\u0131n\u0131n payla\u015f\u0131mlar\u0131ndan ziyade a\u011f\u0131rl\u0131kl\u0131 olarak arkada\u015flar\u0131n\u0131n g\u00f6nderilerini \u00e7\u0131karma y\u00f6n\u00fcnde karar ald\u0131klar\u0131n\u0131 duyurmu\u015ftu.<\/p>\n Kaynak: Deutsche Welle T\u00fcrk\u00e7e<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Sosyal payla\u015f\u0131m sitesi Facebook, ba\u015fta yerel habercili\u011fin te\u015fviki olmak \u00fczere, gazetecilikle ba\u011flant\u0131l\u0131 \u00e7e\u015fitli projelere 300 milyon dolarl\u0131k bir yat\u0131r\u0131m yapaca\u011f\u0131n\u0131 duyurdu. A\u00e7\u0131klama, Facebook’un k\u00fcresel habercilik ortakl\u0131klar\u0131ndan sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Campbell Brown taraf\u0131ndan yap\u0131ld\u0131. Brown, Facebook’ta yay\u0131mlanan mesaj\u0131nda, “\u00d6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l boyunca, haber programlar\u0131, ortakl\u0131klar ve i\u00e7eri\u011fe 300 milyon dolar yat\u0131raca\u011f\u0131z” ifadesini kulland\u0131. Facebook’un bu hamlesi, […]<\/p>\n","protected":false},"author":17,"featured_media":1310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","_jf_limit_responses":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[50],"tags":[49],"class_list":["post-5223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-genel"],"yoast_head":"\n