{"id":5222,"date":"2019-01-15T00:59:09","date_gmt":"2019-01-14T21:59:09","guid":{"rendered":"http:\/\/www.internationaljournalists.org\/?p=937"},"modified":"2019-01-15T00:59:09","modified_gmt":"2019-01-14T21:59:09","slug":"google-gazetecileri-donemi-basladi","status":"publish","type":"post","link":"https:\/\/internationaljournalists.org\/tr\/google-gazetecileri-donemi-basladi\/","title":{"rendered":"‘Google gazetecileri d\u00f6nemi ba\u015flad\u0131’"},"content":{"rendered":"

Yeni ara\u015ft\u0131rma insanlar\u0131n sadece sat\u0131n almak i\u00e7in de\u011fil, haber okumak i\u00e7in de Google\u2019a ba\u015fvurdu\u011funu ortaya koydu.<\/p>\n

Ege \u00dcniversitesi ve \u0130zmir Katip \u00c7elebi \u00dcniversitesi\u2019nden iki \u00f6\u011fretim \u00fcyesinin birlikte ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, insanlar\u0131n sadece sat\u0131n almak i\u00e7in de\u011fil, haber okumak i\u00e7in de Google\u2019a ba\u015fvurdu\u011funu ortaya koydu.<\/p>\n

Ege Ajans’\u0131n haberine g\u00f6re Google gazetecili\u011fi d\u00f6neminin ba\u015flad\u0131\u011f\u0131n\u0131 vurgulayan ara\u015ft\u0131rmac\u0131lar, g\u00fcn\u00fcm\u00fczde hem d\u00fcnyada hem T\u00fcrkiye\u2019de haberleri Google\u2019a optimize etmekten sorumlu SEO gazetecileriyle \u00e7al\u0131\u015fma e\u011filiminin h\u0131zla artt\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n

Ege \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. \u015eadiye Deniz ve \u0130zmir Katip \u00c7elebi \u00dcniversitesi Sosyal ve Be\u015feri Bilimler Fak\u00fcltesi Medya ve \u0130leti\u015fim B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Elif Korap \u00d6zel, gazetecilikte arama motoru optimizasyonunu konu alan iki ayr\u0131 ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi.<\/p>\n

\u00c7al\u0131\u015fmay\u0131, T\u00fcrkiye\u2019de web siteleri en fazla ziyaret edilen ulusal gazetelerin SEO edit\u00f6rleriyle birlikte haz\u0131rlad\u0131klar\u0131n\u0131 anlatan Do\u00e7. Dr. \u015eadiye Deniz, \u201cAra\u015ft\u0131rmalar, insanlar\u0131n Google\u2019da bir \u015fey arad\u0131klar\u0131nda sadece ilk sayfaya bakt\u0131klar\u0131n\u0131 ortaya koyuyor. \u0130kinci sayfaya ise nadiren t\u0131kl\u0131yorlar. \u0130lk sayfan\u0131n ilk s\u0131ralar\u0131nda olmak ise b\u00fcy\u00fck avantaj. Online sat\u0131\u015f yapan \u015firketler ba\u015fta olmak \u00fczere \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak isteyen pek \u00e7ok kurum ve kurulu\u015f i\u00e7in art\u0131k Google\u2019da olmak yetmiyor, ilk sayfada olmak gerekiyor. Hal b\u00f6yle olunca gazetecilik pratikleri de elbette bundan etkileniyor. Gazeteciler i\u00e7in de haberlerini ilk sayfada g\u00f6stermek \u00f6nemli. Bu da SEO edit\u00f6rl\u00fc\u011f\u00fc (arama motoru optimizasyonu edit\u00f6rl\u00fc\u011f\u00fc) olarak tan\u0131mlayabilece\u011fimiz yeni bir gazetecilik faaliyet alan\u0131 yarat\u0131yor\u201d diye konu\u015ftu.<\/p>\n

SEO gazetecili\u011fi nedir, SEO edit\u00f6rleri gazeteci mi? Haberi ilk s\u0131raya \u00e7\u0131karmak i\u00e7in kulland\u0131klar\u0131 SEO stratejileri neler? Bu i\u015fin gazetecili\u011fe katk\u0131s\u0131 nedir? gibi sorulara yan\u0131t arad\u0131klar\u0131n\u0131 aktaran Do\u00e7. Dr. Elif Korap \u00d6zel ise, \u201cT\u00fcrkiye\u2019de SEO birimi kuran gazetelerin listesini olu\u015fturduk ve ne kadar yayg\u0131n bir faaliyet alan\u0131 oldu\u011funu g\u00f6rd\u00fck\u201d dedi.<\/p>\n

\u201c SEO sadece gazetecilikte kullan\u0131lan bir strateji de\u011fil\u201d<\/h3>\n

Haber t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fti\u011fini ve bu de\u011fi\u015fimin haber \u00fcretim pratiklerini de de\u011fi\u015fime zorlad\u0131\u011f\u0131n\u0131 vurgulayan Do\u00e7. Dr. \u00d6zel, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cAsl\u0131nda SEO sadece gazetecilikte kullan\u0131lan bir strateji de\u011fil. Online al\u0131\u015fveri\u015f sitelerinden gazetelere kadar art\u0131k pek \u00e7ok \u015firket SEO uzman\u0131 ile \u00e7al\u0131\u015f\u0131yor. \u00c7\u00fcnk\u00fc iyi bir SEO uzman\u0131 ile organik bir \u015fekilde, yani Google\u2019a para \u00f6demeden ilk sayfada yer almak m\u00fcmk\u00fcn. T\u00fcrkiye\u2019de gazetecilikte arama motoru optimizasyonu sadece Google i\u00e7in yap\u0131l\u0131yor, \u00e7\u00fcnk\u00fc internet kullan\u0131c\u0131lar\u0131n\u0131n en fazla kulland\u0131\u011f\u0131 arama motoru Google. Bu nedenle di\u011fer arama motorlar\u0131na y\u00f6nelik bir \u00e7al\u0131\u015fma \u015fu an i\u00e7in yap\u0131lm\u0131yor.\u201d<\/p>\n

Gazetelerin sad\u0131k okurlar\u0131 d\u0131\u015f\u0131nda ve daha kalabal\u0131k olan bir grubun haber okumak i\u00e7in belirli bir gazetenin web sitesini ziyaret etmek yerine arad\u0131\u011f\u0131 konuyu Google\u2019a sordu\u011funu aktaran Do\u00e7. Dr. \u00d6zel, \u015fu bilgileri verdi: \u201cAra\u015ft\u0131rmay\u0131 yaparken g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz k\u0131ymetli bir gazeteci \u015f\u00f6yle s\u00f6ylemi\u015fti: \u2018Spor ayakkab\u0131 almak istedi\u011finizde, Google\u2019a akl\u0131n\u0131zdaki markay\u0131 yaz\u0131p aratt\u0131\u011f\u0131n\u0131zda hangi siteler en \u00fcstte \u00e7\u0131k\u0131yorsa, onlar\u0131n SEO\u2019su en ba\u015far\u0131l\u0131 demektir. Ayn\u0131 \u015feyi bug\u00fcn haber siteleri de yapmak zorunda kal\u0131yor. \u00c7\u00fcnk\u00fc bug\u00fcn internette yazd\u0131\u011f\u0131m\u0131z\/okudu\u011fumuz\/ izledi\u011fimiz\/sundu\u011fumuz i\u00e7erikler bir nevi spor ayakkab\u0131s\u0131 konumunda.\u2019 Okur art\u0131k haberi de Google\u2019a soruyor. O nedenle haberinizi Google\u2019da g\u00f6sterebilmeniz \u00f6nemli. Pek \u00e7ok kullan\u0131c\u0131 Google arama motoruna \u201chaber\u201d, \u201cson dakika\u201d, \u201cpatlama\u201d vb. anahtar kelimeleri yaz\u0131p kar\u015f\u0131s\u0131na \u00e7\u0131kan ilk sayfadaki haber linklerinden birini t\u0131kl\u0131yor. Bu nedenle haber siteleri ve gazeteciler i\u00e7in o ilk sayfada g\u00f6sterilmek \u00f6nemli. Elbette ilk sayfada g\u00f6r\u00fcn\u00fcr olduktan sonra tercih edilmede haber ba\u015fl\u0131\u011f\u0131n\u0131n ilgi \u00e7ekici ve di\u011ferlerinden farkl\u0131 olmas\u0131 gibi ba\u015fka fakt\u00f6rler de devreye giriyor.\u201d<\/p>\n

Di\u011fer taraftan bu yeni gazetecilik prati\u011finin mesle\u011fe katk\u0131s\u0131 kadar olumsuz sonu\u00e7lar\u0131n\u0131n da ele al\u0131nmas\u0131n\u0131n gereklili\u011fine i\u015faret eden\u00a0Do\u00e7. Dr. Deniz; \u015funlar\u0131 kaydetti. \u201cAra\u015ft\u0131rmaya kat\u0131lan bir gazetecinin dedi\u011fi gibi SEO, sekt\u00f6rde bir Google gazetecili\u011fi prati\u011fi yaratt\u0131, bu \u00e7ok iyi bir \u015fey de\u011fil.\u00a0 Ama di\u011fer taraftan Google\u2019da \u00f6nde olmak da \u00f6nemli. SEO habercili\u011fi, gazetecilik i\u00e7in adeta bir necessary evil (gerekli k\u00f6t\u00fc).\u00a0 SEO gazetecili\u011fi dijital \u00e7a\u011fda var olmak i\u00e7in \u00f6nemli ama gazetecilikten g\u00f6t\u00fcrd\u00fckleri de var. Bu konuyu gazetecilerin ve gazetecilik akademisyenlerinin dikkatine sunarak, dijitalle\u015fmenin gazetecili\u011fi nas\u0131l de\u011fi\u015ftirdi\u011fini ortaya koymak istedik. Yeni gazetecilik pratiklerini anlamay\u0131, gazetecili\u011fin gelece\u011fine ili\u015fkin de bir fikir vermesi a\u00e7\u0131s\u0131ndan \u00f6nemli g\u00f6r\u00fcyoruz.\u201d<\/p>\n

Ara\u015ft\u0131rmac\u0131lar\u0131n \u201cGoogle Gazetecili\u011fi: Dijital \u00c7a\u011fda Bir \u2018Gerekli K\u00f6t\u00fc\u2019 Olarak SEO Haberleri ve Haberin T\u0131k U\u011fruna Deformasyonu\u201d ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rmas\u0131na Connectist ve \u201cGoogle Gazetecili\u011fi mi Empati Edit\u00f6rl\u00fc\u011f\u00fc m\u00fc? Gazetecilikte SEO Edit\u00f6rl\u00fc\u011f\u00fc ve D\u00f6n\u00fc\u015fen Gazetecilik Pratikleri \u00dczerine Bir Ara\u015ft\u0131rma\u201ds\u0131n\u0131n tam metnine Akdeniz \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dergisi\u2019nin web sitelerinden ula\u015fmak m\u00fcmk\u00fcn.<\/p>\n

Kaynak: Ger\u00e7ek G\u00fcndem\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni ara\u015ft\u0131rma insanlar\u0131n sadece sat\u0131n almak i\u00e7in de\u011fil, haber okumak i\u00e7in de Google\u2019a ba\u015fvurdu\u011funu ortaya koydu. Ege \u00dcniversitesi ve \u0130zmir Katip \u00c7elebi \u00dcniversitesi\u2019nden iki \u00f6\u011fretim \u00fcyesinin birlikte ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, insanlar\u0131n sadece sat\u0131n almak i\u00e7in de\u011fil, haber okumak i\u00e7in de Google\u2019a ba\u015fvurdu\u011funu ortaya koydu. Ege Ajans’\u0131n haberine g\u00f6re Google gazetecili\u011fi d\u00f6neminin ba\u015flad\u0131\u011f\u0131n\u0131 vurgulayan ara\u015ft\u0131rmac\u0131lar, g\u00fcn\u00fcm\u00fczde hem […]<\/p>\n","protected":false},"author":17,"featured_media":1309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","_jf_limit_responses":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[50],"tags":[49],"class_list":["post-5222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-genel"],"yoast_head":"\n'Google gazetecileri d\u00f6nemi ba\u015flad\u0131' - International Journalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationaljournalists.org\/tr\/google-gazetecileri-donemi-basladi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Google gazetecileri d\u00f6nemi ba\u015flad\u0131' - International Journalists\" \/>\n<meta property=\"og:description\" content=\"Yeni ara\u015ft\u0131rma insanlar\u0131n sadece sat\u0131n almak i\u00e7in de\u011fil, haber okumak i\u00e7in de Google\u2019a ba\u015fvurdu\u011funu ortaya koydu. Ege \u00dcniversitesi ve \u0130zmir Katip \u00c7elebi \u00dcniversitesi\u2019nden iki \u00f6\u011fretim \u00fcyesinin birlikte ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, insanlar\u0131n sadece sat\u0131n almak i\u00e7in de\u011fil, haber okumak i\u00e7in de Google\u2019a ba\u015fvurdu\u011funu ortaya koydu. 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