{"id":4921,"date":"2019-06-25T09:00:55","date_gmt":"2019-06-25T06:00:55","guid":{"rendered":"http:\/\/www.internationaljournalists.org\/?p=4921"},"modified":"2019-06-25T09:00:55","modified_gmt":"2019-06-25T06:00:55","slug":"whatsapp-bultenleri-yasaga-ragmen-turkiyede-moda-oldu","status":"publish","type":"post","link":"https:\/\/internationaljournalists.org\/tr\/whatsapp-bultenleri-yasaga-ragmen-turkiyede-moda-oldu\/","title":{"rendered":"WhatsApp B\u00fcltenleri: Yasa\u011fa Ra\u011fmen T\u00fcrkiye\u2019de Moda Oldu"},"content":{"rendered":"\n
T\u00fcrkiye\u2019de haber t\u00fcketicilerinin \u00f6nemli bir b\u00f6l\u00fcm\u00fc sosyal medyan\u0131n herkese a\u00e7\u0131k uygulamalar\u0131ndan WhatsApp gibi kapal\u0131 platformlara kay\u0131yor. WhatsApp ise uygulaman\u0131n ki\u015fisel mesajla\u015fma d\u0131\u015f\u0131nda kullan\u0131lmas\u0131n\u0131 engellemek i\u00e7in ilk k\u0131s\u0131tlay\u0131c\u0131 ad\u0131mlar\u0131 att\u0131. Peki, WhatsApp\u2019da haber b\u00fclteni ve blog yay\u0131n\u0131 nas\u0131l yap\u0131l\u0131yor? Financial Times neden WhatsApp i\u00e7in be\u015f ki\u015filik bir ekip kurdu ve The Economist ni\u00e7in art\u0131k Line\u2019\u0131 tercih ediyor? WhatsApp yay\u0131nlar\u0131na ba\u015flayan Medyapod\u2019un Genel Yay\u0131n Y\u00f6netmeni \u0130lkan Akg\u00fcn\u2019e sorduk.<\/h5>\n\n\n\n

Reuters\u2019\u0131n bu y\u0131lki Dijital Haber Raporu\u2019nda, WhatsApp ve kapal\u0131 Facebook gruplar\u0131n\u0131n haber payla\u015f\u0131m\u0131 i\u00e7in en \u00e7ok T\u00fcrkiye\u2019de kullan\u0131ld\u0131\u011f\u0131 bildirilmi\u015fti<\/a>. Kadir Has \u00dcniversitesi Yeni Medya b\u00f6l\u00fcm\u00fcnden \u00c7i\u011fdem Bozda\u011f ile Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m b\u00f6l\u00fcm\u00fcnden Suncem Ko\u00e7er\u2019in Mart 2019\u2019da saha \u00e7al\u0131\u015fmas\u0131n\u0131 y\u00fcr\u00fctt\u00fckleri \u201cT\u00fcrkiye\u2019de Sosyal Medya ve Yanl\u0131\u015f Bilgi\u201d ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rmada da WhatsApp\u2019\u0131n T\u00fcrkiye\u2019de haber i\u00e7in yo\u011fun olarak kullan\u0131ld\u0131\u011f\u0131 saptamas\u0131 yer alm\u0131\u015ft\u0131<\/a>.<\/p>\n\n\n\n

D\u00fcnyada bir\u00e7ok medya kurulu\u015fu WhatsApp\u2019\u0131 haber b\u00fcltenlerini okurlara ula\u015ft\u0131rmak i\u00e7in y\u0131llard\u0131r kullan\u0131yor. Financial Times gibi b\u00fcy\u00fck yay\u0131nlar\u0131n yan\u0131 s\u0131ra, yerel ba\u015far\u0131 \u00f6rnekleri de var. \u00d6rne\u011fin Almanya\u2019da be\u015f yerel gazetenin yay\u0131nc\u0131s\u0131 olan inFranken.de<\/strong>\u2018nin 2014\u2019te ba\u015flatt\u0131\u011f\u0131 WhatsApp b\u00fclteni 12 bini a\u015fk\u0131n abonesiyle b\u00f6yle bir \u00f6rnek say\u0131l\u0131yor<\/a>. inFranken.de\u2019nin WhatsApp b\u00fclteni \u015f\u00f6yle g\u00f6r\u00fcn\u00fcyor:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ki\u015fisel mesajla\u015fma i\u00e7in yarat\u0131lan uygulaman\u0131n \u015firketlerce toplu mesaj g\u00f6nderimi amac\u0131yla kullan\u0131lmas\u0131na s\u0131cak bakmayan WhatsApp haber b\u00fclteni gibi faaliyetlere asl\u0131nda hi\u00e7bir zaman resmi destek vermedi. Medya kurulu\u015flar\u0131 bu platformda yaratt\u0131klar\u0131 abone gruplar\u0131n\u0131n bir g\u00fcnde u\u00e7abilece\u011fini y\u0131llard\u0131r biliyor. Ancak bu y\u0131lba\u015f\u0131ndan itibaren WhatsApp ilk kez toplu mesaja resmi bir yasak getirdi. Ge\u00e7en hafta yap\u0131lan a\u00e7\u0131klamada ise 7 Aral\u0131k 2019 itibariyle yay\u0131nc\u0131lar\u0131n haber b\u00fclteni g\u00f6ndermesine izin verilmeyece\u011fi duyuruldu<\/a>.<\/p>\n\n\n\n

Whatsapp blogu nas\u0131l a\u00e7\u0131l\u0131r?<\/h4>\n\n\n\n

Ancak b\u00fcy\u00fck yay\u0131nc\u0131lar\u0131n haber b\u00fcltenlerinin yan\u0131 s\u0131ra, son d\u00f6nemde WhatsApp\u2019\u0131 bir blog sa\u011flay\u0131c\u0131 gibi kullanan bir\u00e7ok vatanda\u015f da var. WhatsApp\u2019\u0131n \u00e7ok b\u00fcy\u00fck olmayan gruplara ifade ve medya \u00f6zg\u00fcrl\u00fckleri gere\u011fi g\u00f6z yummaya devam edece\u011fi tahmin ediliyor.<\/p>\n\n\n\n

Peki, Medium, WordPress, Blogger, Tumblr, Instagram vs. blog a\u00e7abilece\u011finiz onlarca mecra varken neden WhatsApp? \u00c7\u00fcnk\u00fc tasar\u0131md\u0131, kodlamayd\u0131 (ki bazen ger\u00e7ekten gerekiyor) u\u011fra\u015fmamak i\u00e7in en kullan\u0131\u015fl\u0131 ve kolay alternatiflerden biri\u2026<\/p>\n\n\n\n

\u00d6ncelikle yapman\u0131z gereken bir grup kurmak.<\/h4>\n\n\n\n

Grubun ismini belirleyin. WhatsApp ana ekran\u0131nda yer alan \u00fc\u00e7 nokta i\u015faretine ve \u201cYeni Grup\u201d sekmesine t\u0131klayarak grubunuzu olu\u015fturun. Dilerseniz telefon listenizdeki herkesi bu gruba ekleyebilir veya ki\u015fileri tek tek kendiniz se\u00e7ebilirsiniz.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

WhatsApp blogunuzda kurallar olu\u015fturman\u0131z gerekiyor.<\/h4>\n\n\n\n

\u00d6rne\u011fin; ki\u015fisel konu\u015fmalar\u0131n, k\u00fcf\u00fcr ve hakaretin, konudan sapmalar\u0131n olmamas\u0131, alakas\u0131z reklam mesajlar\u0131 payla\u015f\u0131lmamas\u0131 gibi kurallar\u0131 ba\u015ftan a\u00e7\u0131klay\u0131p uymayanlar\u0131 gruptan \u00e7\u0131karmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

Grubun kullan\u0131c\u0131 b\u00f6l\u00fcm\u00fcne girdi\u011finiz zaman en altta yer alan \u201cBa\u011flant\u0131 Yoluyla Davet Et\u201d sekmesine t\u0131klad\u0131n\u0131z kar\u015f\u0131n\u0131za \u00e7\u0131kacak linki kopyalayarak sosyal medya hesaplar\u0131n\u0131zda payla\u015fabilir ve b\u00f6ylece listenizdekiler haricindekiler de bu blog grubuna kat\u0131labilir.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u0130sterseniz etkile\u015fim ile y\u00f6netebilir, isterseniz sade yay\u0131n yapabilirsiniz.<\/h4>\n\n\n\n

WhatApp, blog yaz\u0131lar\u0131n\u0131za ili\u015fkin tart\u0131\u015fma ortam\u0131 sa\u011flayacak bir mecra olabilir. Takip\u00e7ilerinizin fikirleri ile yay\u0131n\u0131n\u0131z\u0131 geli\u015ftirebilir, bir sonraki yay\u0131n\u0131n\u0131z hakk\u0131nda toplant\u0131v\u00e2ri bir sohbet kurabilirsiniz. Ancak, \u201cBen sadece yay\u0131n yapaca\u011f\u0131m, listemdekiler de beni ve yay\u0131n\u0131m\u0131 sadece takip etsin\u201d diyorsan\u0131z, takip\u00e7ileriniz istedi\u011fi s\u00fcrece, elbette bu da m\u00fcmk\u00fcn\u2026<\/p>\n\n\n\n

Grup ayarlar\u0131 b\u00f6l\u00fcm\u00fcne girdi\u011finizde \u201cMesaj g\u00f6nderebilir\u201d sekmesinden mesajla\u015fmay\u0131 takip\u00e7ilerinize kapatabilirsiniz.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ba\u015fka bir web siteniz varsa, WhatsApp grup blogunuzda e\u015f zamanl\u0131 yay\u0131n yapabilirsiniz.<\/h4>\n\n\n\n

Ayr\u0131ca yaz\u0131 yerine \u00f6rne\u011fin YouTube kanal\u0131n\u0131z\u0131n linkini, t\u0131pk\u0131 Instagram story\u2019leri gibi WhatsApp \u201cDurum\u201d hik\u00e2yesi ile payla\u015fmak da m\u00fcmk\u00fcn\u2026 Bunu yapmak i\u00e7in YouTube kanal\u0131n\u0131zdaki videoyu herhangi bir taray\u0131c\u0131da \u201cpayla\u015f\u201d sekmesinden WhatsApp\u2019\u0131 se\u00e7erek a\u00e7\u0131p \u201cDurumum\u201d sekmesine t\u0131klay\u0131n. Buradan y\u00f6nlendirmeli olarak yay\u0131n yapt\u0131\u011f\u0131n\u0131z mecran\u0131n linkini payla\u015fabilirsiniz.<\/p>\n\n\n\n

Tabii, bu hik\u00e2ye payla\u015f\u0131m\u0131n\u0131 yapt\u0131ktan sonra grubunuzda buna ili\u015fkin k\u0131sa bir mesaj yazarsan\u0131z iyi olur. Zira hik\u00e2yenin \u00f6mr\u00fc 24 saat oldu\u011fu i\u00e7in takip\u00e7ileriniz bu s\u00fcrede onu g\u00f6zden ka\u00e7\u0131rabilir.<\/p>\n\n\n\n

\u0130lkan Akg\u00fcn: Yay\u0131nc\u0131lara d\u00fc\u015fen \u015fey kendini iyi anlatmak<\/h4>\n\n\n\n

Son zamanlarda WhatsApp yay\u0131nlar\u0131na ba\u015flayan Medyapod\u2019un Genel Yay\u0131n Y\u00f6netmeni \u0130lkan Akg\u00fcn ile bu t\u00fcr yay\u0131nlara ili\u015fkin k\u0131sa bir g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015ftirdik. Akg\u00fcn, \u201cBu konuda be\u011fendi\u011fim \u00f6rneklerden biri de Financial Times. Be\u015f ki\u015filik bir ekiple y\u00f6netilen WhatsApp grubunda her g\u00fcn bir hik\u00e2ye payla\u015f\u0131l\u0131yor ve WhatsApp gibi bir yerde okuyucu ile aras\u0131ndaki s\u0131cakl\u0131\u011f\u0131 da korumak i\u00e7in \u00e7e\u015fitli emojiler kullan\u0131l\u0131yor\u201d diyor.<\/p>\n\n\n\n

\u2018Temennim bunu yapan gazetecilerin \u00e7o\u011falmas\u0131\u2019<\/h4>\n\n\n\n

\u00c7ok yak\u0131n bir zamanda Medyapod olarak WhatsApp yay\u0131nlar\u0131na da ba\u015flad\u0131n\u0131z. \u00d6ncelikle, sizi bu yay\u0131n\u0131 a\u00e7maya karar vermeniz nas\u0131l oldu?
<\/strong>Bu t\u00fcr g\u00fcncel i\u00e7eriklerin payla\u015f\u0131ld\u0131\u011f\u0131 platformlarda insanlara sadece sosyal mecradan ula\u015fmak yetmiyor. WhatsApp gibi anl\u0131k mesajla\u015fma platformlar\u0131 son iki y\u0131ld\u0131r \u00fclkelerin kaderini de\u011fi\u015ftirebilecek bir niteli\u011fe d\u00f6n\u00fc\u015ft\u00fc. En \u00e7ok haberin payla\u015f\u0131ld\u0131\u011f\u0131 ve haber al\u0131nd\u0131\u011f\u0131 mecran\u0131n Twitter, Facebook ya da Instagram gibi mecralar oldu\u011funu savunanlar, veriler kar\u015f\u0131s\u0131nda yan\u0131l\u0131yor. Bu y\u00fczden biz de WhatsApp gibi haberin en \u00e7ok payla\u015f\u0131ld\u0131\u011f\u0131 yerlerin ba\u015f\u0131nda gelen ve insanlar\u0131n bir haber alma arac\u0131 haline getirdikleri WhatsApp\u2019tan kullan\u0131c\u0131lara veri ak\u0131\u015f\u0131 sa\u011flaman\u0131n olduk\u00e7a \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n

Gazetecilerin blog \u00fczerinden yay\u0131n yapma giri\u015fimleri hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?
<\/strong>\u00d6zellikle T\u00fcrkiye\u2019de gazetecilerin kendilerine yaratt\u0131klar\u0131 \u00f6zerk b\u00f6lge, kendi \u00f6zg\u00fcrl\u00fck fikirlerini yaratmalar\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli. Bu konuda kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z en g\u00fczel \u00f6rnek ise Burcu Karaka\u015f\u2019\u0131n, yapt\u0131\u011f\u0131 haberleri sat\u0131n alabilecek bir kurulu\u015f bulamad\u0131\u011f\u0131 zaman haberi Twitter hesab\u0131nda flood \u015feklinde belgeleri ile yay\u0131nlamas\u0131. Tabi bunun maddi k\u0131sm\u0131 olduk\u00e7a \u00f6nemli. T\u00fcrkiye\u2019de hen\u00fcz bir \u00fcr\u00fcne ya da insana emeklerinden dolay\u0131 \u00fccret \u00f6deme k\u00fclt\u00fcr\u00fc oturmad\u0131\u011f\u0131 i\u00e7in, bu gazeteciler bir markadan ba\u011f\u0131ms\u0131z olarak bu i\u015fe giri\u015ftiklerinde hayatlar\u0131n\u0131 id\u00e2me edecekleri bir sabit gelir modeli sorunu ile kar\u015f\u0131la\u015f\u0131yorlar. Ba\u011f\u0131ms\u0131z gazetecilere destek olmak i\u00e7in Patreon \u00f6nemli bir mecra ancak yard\u0131mla\u015fma k\u00fclt\u00fcr\u00fc ortada. Temennim bunu yapan gazetecilerin \u00e7o\u011falmas\u0131 ve ayn\u0131 oranda da insanlar\u0131n destek k\u00fclt\u00fcr\u00fcne al\u0131\u015fabilmesi.<\/p>\n\n\n\n

\u2018\u0130nsanlara yak\u0131n olmak i\u00e7in iyi bir ileti\u015fim modeli\u2019<\/h4>\n\n\n\n

Sizce WhatsApp blogu ile yay\u0131nc\u0131l\u0131k yap\u0131labilir mi? Bu t\u00fcr yay\u0131nlar hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/strong>
Bu t\u00fcr i\u00e7erikler ayn\u0131 zamanda kolay ula\u015f\u0131labilir olmak zorunda. Bu bak\u0131mdan WhatsApp, insanlar\u0131n g\u00fcnde 100\u2019lerce kez a\u00e7\u0131p bakt\u0131klar\u0131 bir platform olarak bu g\u00f6revi fazlas\u0131yla g\u00f6r\u00fcyor. Tabii burada da yine baz\u0131 dezavantajlar var. \u0130nsanlar senin internet \u00fczerindeki bloguna organik olarak t\u0131klay\u0131p \u00fcye olabilirken ve bunun s\u0131n\u0131r\u0131 olmazken, WhatsApp grup ve listelerinde 250 ki\u015fiyi bar\u0131nd\u0131rabiliyor. Bu konuda ekstra efor sarf etmek, manuel olarak insanlar\u0131 listeye eklemeye \u00e7al\u0131\u015fmak gibi olaylar yorucu olabilir. Mesela The Economist WhatsApp\u2019\u0131n bu s\u0131n\u0131rlamalar\u0131 nedeniyle Line ile \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Benim bu konuda be\u011fendi\u011fim \u00f6rneklerden biri de Financial Times. Be\u015f ki\u015filik bir ekiple y\u00f6netilen WhatsApp grubunda her g\u00fcn bir hik\u00e2ye payla\u015f\u0131l\u0131yor ve WhatsApp gibi bir yerde okuyucu ile aras\u0131ndaki s\u0131cakl\u0131\u011f\u0131 da korumak i\u00e7in \u00e7e\u015fitli emojiler kullan\u0131l\u0131yor. \u0130nsanlara yak\u0131n olmak ve onlar\u0131 \u00f6zel hissettirebilmek i\u00e7in WhatsApp yay\u0131nc\u0131l\u0131\u011f\u0131 iyi bir ileti\u015fim modeli olsa da, dedi\u011fim gibi zorluklar\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurmak gerekiyor.<\/p>\n\n\n\n

Sizce, bu t\u00fcr yay\u0131nlar ile gelir modeli olu\u015fturulabilir mi ve nas\u0131l olu\u015fturulabilir?  <\/strong>
Az \u00f6nce de bahsetti\u011fim \u00fczere, T\u00fcrkiye\u2019de hen\u00fcz bir yard\u0131mla\u015fma k\u00fclt\u00fcr\u00fc tam olarak olu\u015fmu\u015f de\u011fil. Bu da serbest \u00e7al\u0131\u015fan gazeteci ve yay\u0131nc\u0131lar\u0131 zorlayabilecek bir etken. Ben as\u0131l gelir modelinin organik olarak okuyuculardan olu\u015fmas\u0131 gerekti\u011fi kanaatindeyim. Her ne kadar nitelikli bir haber yapsan ve blogunda binlerce kez okunsa da, ufak reklam gelirleri haricinde hayat\u0131n\u0131z\u0131 id\u00e2me ettirebilmenize olanak sa\u011flam\u0131yor. Burada yay\u0131nc\u0131lara d\u00fc\u015fen \u015fey kendilerini iyi anlatmak, okuyucuya verecekleri deste\u011fin nereye ve nas\u0131l gidece\u011fi konusunda g\u00fczel bir sunum yapmak ve onlarla aray\u0131 daima iyi tutmaktan ge\u00e7iyor.<\/p>\n\n\n\n

Kaynak:Journo<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019de haber t\u00fcketicilerinin \u00f6nemli bir b\u00f6l\u00fcm\u00fc sosyal medyan\u0131n herkese a\u00e7\u0131k uygulamalar\u0131ndan WhatsApp gibi kapal\u0131 platformlara kay\u0131yor. WhatsApp ise uygulaman\u0131n ki\u015fisel mesajla\u015fma d\u0131\u015f\u0131nda kullan\u0131lmas\u0131n\u0131 engellemek i\u00e7in ilk k\u0131s\u0131tlay\u0131c\u0131 ad\u0131mlar\u0131 att\u0131. Peki, WhatsApp\u2019da haber b\u00fclteni ve blog yay\u0131n\u0131 nas\u0131l yap\u0131l\u0131yor? Financial Times neden WhatsApp i\u00e7in be\u015f ki\u015filik bir ekip kurdu ve The Economist ni\u00e7in art\u0131k Line\u2019\u0131 tercih […]<\/p>\n","protected":false},"author":17,"featured_media":4922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","_jf_limit_responses":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[50],"tags":[],"class_list":["post-4921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nWhatsApp B\u00fcltenleri: Yasa\u011fa Ra\u011fmen T\u00fcrkiye\u2019de Moda Oldu - International Journalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationaljournalists.org\/tr\/whatsapp-bultenleri-yasaga-ragmen-turkiyede-moda-oldu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp B\u00fcltenleri: Yasa\u011fa Ra\u011fmen T\u00fcrkiye\u2019de Moda Oldu - International Journalists\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019de haber t\u00fcketicilerinin \u00f6nemli bir b\u00f6l\u00fcm\u00fc sosyal medyan\u0131n herkese a\u00e7\u0131k uygulamalar\u0131ndan WhatsApp gibi kapal\u0131 platformlara kay\u0131yor. WhatsApp ise uygulaman\u0131n ki\u015fisel mesajla\u015fma d\u0131\u015f\u0131nda kullan\u0131lmas\u0131n\u0131 engellemek i\u00e7in ilk k\u0131s\u0131tlay\u0131c\u0131 ad\u0131mlar\u0131 att\u0131. Peki, WhatsApp\u2019da haber b\u00fclteni ve blog yay\u0131n\u0131 nas\u0131l yap\u0131l\u0131yor? 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