1937\u2019den beri verilen INMA K\u00fcresel Medya \u00d6d\u00fclleri, hafta sonu New York\u2019ta d\u00fczenlenen ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan 400\u2019\u00fc a\u015fk\u0131n medya temsilcisinin kat\u0131ld\u0131\u011f\u0131 t\u00f6renle sahiplerini buldu.<\/p>\n\n\n\n
Bu y\u0131l ulusal ve yerel yay\u0131nlar kategorilerinde 34 \u00fclkedeki 165 medya kurulu\u015fundan 664 aday, en iyi bas\u0131l\u0131 gazete ve en ba\u015far\u0131l\u0131 sosyal medya kullan\u0131m\u0131 gibi toplam 20 dalda yar\u0131\u015ft\u0131.<\/p>\n\n\n\n
\u201c\u015eovun En \u0130yisi\u201d adl\u0131 b\u00fcy\u00fck \u00f6d\u00fcl\u00fc, \u201c\u00d6zg\u00fcr Bas\u0131n\u0131n Yurdu\u201d ba\u015fl\u0131\u011f\u0131n\u0131 ta\u015f\u0131yan kampanyas\u0131yla Finlandiya\u2019n\u0131n en \u00e7ok satan gazetesi Helsingin Sanomat kazand\u0131.<\/p>\n\n\n\n
Gazete, Trump\u2019\u0131n Rus mevkida\u015f\u0131 Vladimir Putin ile Fin ba\u015fkentinde kat\u0131ld\u0131\u011f\u0131 ge\u00e7en y\u0131lki zirve s\u0131ras\u0131nda 300\u2019\u00fc a\u015fk\u0131n a\u00e7\u0131k hava reklam panosu kiralam\u0131\u015ft\u0131. \u0130ki liderin kullanabilece\u011fi g\u00fczerg\u00e2h \u00fczerindeki panolara \u0130ngilizce ve Rus\u00e7a olarak \u201cSay\u0131n Ba\u015fkan, \u00f6zg\u00fcr bas\u0131n\u0131n yurduna ho\u015f geldiniz\u201d yaz\u0131lm\u0131\u015ft\u0131. \u201cTrump muhabirleri yasaklamaya devam ediyor\u201d ve \u201cPutin medyaya sald\u0131r\u0131lar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor\u201d gibi ifadeler de panolarda yer al\u0131yordu.<\/p>\n\n\n\n
INMA, kampanyan\u0131n 47 \u00fclkede 2.500\u2019\u00fc a\u015fk\u0131n haber makalesine konu oldu\u011funu, sosyal medyada bir milyonu a\u015fk\u0131n etkile\u015fim ald\u0131\u011f\u0131n\u0131 ve gazetenin tahminine g\u00f6re 1.2 milyardan fazla insana ula\u015ft\u0131\u011f\u0131n\u0131 belirtti. Bu sayede bas\u0131n \u00f6zg\u00fcrl\u00fc\u011f\u00fc ile ilgili Google aramalar\u0131 da b\u00fcy\u00fck bir s\u0131\u00e7rama kaydetti.<\/p>\n\n\n\n
\u00d6d\u00fcl a\u00e7\u0131klamas\u0131nda, \u201cBu g\u00f6z\u00fcpek konsept, s\u0131radan bir bas\u0131n kampanyas\u0131na da d\u00f6n\u00fc\u015febilirdi. Ancak b\u00f6yle olmad\u0131. Helsingin Sanomat markas\u0131 bu sayede b\u00fcy\u00fcd\u00fc ve gazete hem yerel hem de uluslararas\u0131 d\u00fczeyde m\u00fckafat\u0131n\u0131 ald\u0131\u201d denildi.<\/p>\n\n\n\n
INMA CEO\u2019su Earl J. Wilkinson, \u201cBu y\u0131lki \u00f6d\u00fcllerde pazarlama bilimine g\u00fc\u00e7l\u00fc bir \u015fekilde e\u011filirken veriye, metriklere ve yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcne odaklanan adaylar ba\u015far\u0131l\u0131 oldu\u201d ifadesini kulland\u0131.<\/p>\n\n\n\n
Hindistan\u2019dan Jagran Prakashan ile Norve\u00e7 ve \u0130sve\u00e7\u2019ten Schibsted \u00fc\u00e7er kategoride; Norve\u00e7\u2019ten Amedia, \u0130sve\u00e7\u2019ten MittMedia ve Avustralya\u2019dan News Corp ise iki\u015fer kategoride birincilik kazand\u0131.<\/p>\n\n\n\n