{"id":309,"date":"2018-04-09T05:42:28","date_gmt":"2018-04-09T02:42:28","guid":{"rendered":"http:\/\/www.internationaljournalists.org\/?p=309"},"modified":"2018-04-09T05:42:28","modified_gmt":"2018-04-09T02:42:28","slug":"gazetecilere-10-sosyal-medya-tuyosu","status":"publish","type":"post","link":"https:\/\/internationaljournalists.org\/tr\/gazetecilere-10-sosyal-medya-tuyosu\/","title":{"rendered":"Gazetecilere 10 Sosyal Medya T\u00fcyosu"},"content":{"rendered":"

Mediashift\u2019ten Jane Elizabeth, 2018\u2019e girerken gazetelerin ve gazetecilerin g\u00f6z\u00fcnden ka\u00e7an veriler ve sosyal medya trendleri \u00fczerine bir\u00a0i\u00e7erik<\/a>\u00a0yay\u0131nlad\u0131. Elizabeth\u2019in yaz\u0131s\u0131ndaki 10 temel \u00f6neri \u015f\u00f6yle:<\/p>\n

1) Sosyal medyaya dair i\u015f ilanlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin<\/strong><\/p>\n

2018\u2019de haber merkezinize sosyal a\u011f ile u\u011fra\u015facak yeni birini alma \u015fans\u0131n\u0131z varsa elinizdeki eski i\u015f tan\u0131m\u0131n\u0131 \u00e7ekmeceden al\u0131p Internet\u2019e yollamay\u0131n. Sosyal a\u011f uzman\u0131 gibi kal\u0131plarla yetinmeyin; i\u015fe alaca\u011f\u0131n\u0131z ki\u015finin u\u011fra\u015faca\u011f\u0131 t\u00fcm i\u015fleri (b\u00fct\u00e7e yapmak, sosyal medya stratejisi yarat\u0131m\u0131, i\u00e7erik \u00fcretimi, veri yorumlama vs.) g\u00f6rev tan\u0131m\u0131n\u0131n i\u00e7inde bulundurun, bu t\u00fcr bir ilan \u00f6rne\u011fine\u00a0bu ba\u011flant\u0131dan<\/a>\u00a0ula\u015fabilirsiniz..<\/p>\n

2) Dezenformasyon ve sahte haberler \u00fczerine e\u011fitim al\u0131n<\/strong><\/p>\n

Sahte foto\u011fraf veya hayali haber hikayelerini tweet\u2019leme ve utan\u00e7 verici hatalar yapma d\u00f6nemi sona erdi. Do\u011frulama, gazetecili\u011fin \u00f6nemli bir unsuru, ancak \u015fu kesin ki sosyal medya s\u00f6z konusu oldu\u011funda, \u015fa\u015f\u0131rt\u0131c\u0131 say\u0131da gazeteci temel bilgilerden yoksun. Botlar ve sahte hesaplar ve bunlar\u0131n yerlerini nas\u0131l bulaca\u011f\u0131n\u0131za, engelleyece\u011finize ve raporlayaca\u011f\u0131n\u0131za ili\u015fkin daha fazla bilgi edinin. Sahte foto\u011fraf, ses ve video nas\u0131l tan\u0131mlan\u0131r ve do\u011frulaman\u0131n di\u011fer temelleri nelerdir gibi konularda bilgi sahibi olun.<\/p>\n

3) S\u00fcrekli link yollay\u0131p durmay\u0131 b\u0131rak\u0131n<\/strong><\/p>\n

Haber merkezlerinin sosyal a\u011f kullan\u0131m\u0131na ili\u015fkin yap\u0131lan bir ankete yollanan yan\u0131tlarda be\u011fenilmeyen y\u00f6nelimlerden biri de \u201chikayelere ba\u011flant\u0131 g\u00f6nderme\u201d idi. Ba\u011flant\u0131lar\u0131 tekrar tekrar yay\u0131nlamak i\u00e7in harcad\u0131\u011f\u0131n\u0131z s\u00fcreyi yeniden de\u011ferlendirin. Geli\u015fmi\u015f sosyal medya ekipleri taraf\u0131ndan ortak bir strateji ile i\u00e7erikleri platformlar i\u00e7in yeniden \u00fcretin.<\/p>\n

4) Veri arac\u0131l\u0131\u011f\u0131yla toplulu\u011funuzu tan\u0131y\u0131n<\/strong><\/p>\n

Toplulu\u011funuzda kimin ya\u015fad\u0131\u011f\u0131n\u0131, sizi kimlerin takip etti\u011fini ger\u00e7ekten biliyor musunuz? Bir\u00e7ok gazetecinin, kolayca eri\u015filen ve potansiyel olarak g\u00f6z\u00fc a\u00e7an b\u00f6lgesel n\u00fcfus say\u0131m\u0131 verilerini bile bilmedi\u011fi ortada. Pazarlama ve da\u011f\u0131t\u0131m departman\u0131yla ileti\u015fim kurarak gazeteleri kimlerin sat\u0131n ald\u0131\u011f\u0131, kimlerin gazete uygulamalar\u0131 i\u00e7in \u00f6deme yapt\u0131\u011f\u0131 ve online abone oldu\u011funuzu \u00f6\u011frenin.<\/p>\n

5) Kitlenizle \u015fahsen bulu\u015fun
\n<\/strong>
\n2018 y\u0131l\u0131 i\u00e7in topluluk etkinlikleri planlaman\u0131n tam zaman\u0131. En k\u00fc\u00e7\u00fck etkinlik (kar\u015f\u0131lama, happy hour, yerel k\u00fct\u00fcphanede bir sahte haber at\u00f6lyesi vs.) sizin i\u00e7in bir \u015fans yaratacakt\u0131r. Hedef kitleniz ve potansiyel kitlelerinizden yararl\u0131 bilgiler toplaman\u0131z bu \u015fekilde m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n

6) Ger\u00e7eklere diren\u00e7li kitlelerle nas\u0131l m\u00fccadele edilece\u011fini \u00f6\u011frenin<\/strong><\/p>\n

Yanl\u0131\u015f bilgileri nas\u0131l tan\u0131mlayaca\u011f\u0131n\u0131z\u0131 ve i\u015faretleyece\u011finizi \u00f6\u011frenmek yeterli de\u011fildir. Bir sonraki ad\u0131m insanlar\u0131n bu bilgiyi neden ve nas\u0131l yaymakta oldu\u011funu ve bunun etkisinin nas\u0131l azalt\u0131laca\u011f\u0131n\u0131 anlamakt\u0131r.<\/p>\n

7) Sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131lar\u0131n\u0131 a\u015fan bir strateji ve hedef olu\u015fturun<\/strong><\/p>\n

Arkada\u015f, takip\u00e7i ve sayfa g\u00f6r\u00fcnt\u00fcleme derlemesine odaklanmak yerine, daha sad\u0131k ve etkile\u015fimli bir kitle olu\u015fturmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

8) Kalite geli\u015ftirme e\u011fitimleri yap\u0131n<\/strong><\/p>\n

Bu t\u00fcr e\u011fitimler her zaman pahal\u0131 de\u011fildir ve d\u0131\u015fa ba\u011f\u0131ml\u0131 olmay\u0131 gerektirmez. Etraf\u0131n\u0131za iyi bak\u0131n, sizi daha iyi yapacak potansiyel, haber merkezinin i\u00e7inde olabilir.<\/p>\n

9) Sosyal medyay\u0131 sadece bir yayma mekanizmas\u0131 olarak g\u00f6rmeyin<\/strong><\/p>\n

Forbes\u2019un \u2018\u00f6nce sosyal\u2019 stratejisi, \u00f6zellikle sosyal medya i\u00e7in \u00fcretilen i\u00e7erikler sayesinde geni\u015f kitlelerle bulu\u015fmalar\u0131n\u0131 sa\u011flad\u0131. Bug\u00fcn Forbes ekibi sadece i\u00e7erik olu\u015fturmuyor, buna ek olarak ilgi \u00e7ekici konular\u0131 sosyal platformlar\u0131nda belirliyor ve haber odas\u0131ndaki gazetecilerle de payla\u015f\u0131yor.<\/p>\n

10) Sosyal medya ekibinizi d\u0131\u015flamay\u0131n<\/strong><\/p>\n

Her b\u00fcy\u00fck hik\u00e2yenin veya projenin ba\u015flang\u0131c\u0131nda sosyal medya \u00e7al\u0131\u015fanlar\u0131n\u0131za ve uzmanlar\u0131n\u0131za da dan\u0131\u015f\u0131n. Unutmay\u0131n, onlar da birer gazeteci.<\/p>\n

Kaynak: .www.journo.com.tr<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mediashift\u2019ten Jane Elizabeth, 2018\u2019e girerken gazetelerin ve gazetecilerin g\u00f6z\u00fcnden ka\u00e7an veriler ve sosyal medya trendleri \u00fczerine bir\u00a0i\u00e7erik\u00a0yay\u0131nlad\u0131. Elizabeth\u2019in yaz\u0131s\u0131ndaki 10 temel \u00f6neri \u015f\u00f6yle: 1) Sosyal medyaya dair i\u015f ilanlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin 2018\u2019de haber merkezinize sosyal a\u011f ile u\u011fra\u015facak yeni birini alma \u015fans\u0131n\u0131z varsa elinizdeki eski i\u015f tan\u0131m\u0131n\u0131 \u00e7ekmeceden al\u0131p Internet\u2019e yollamay\u0131n. Sosyal a\u011f uzman\u0131 gibi […]<\/p>\n","protected":false},"author":17,"featured_media":310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","_jf_limit_responses":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[50],"tags":[49],"class_list":["post-309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-genel"],"yoast_head":"\nGazetecilere 10 Sosyal Medya T\u00fcyosu - International Journalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationaljournalists.org\/tr\/gazetecilere-10-sosyal-medya-tuyosu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gazetecilere 10 Sosyal Medya T\u00fcyosu - International Journalists\" \/>\n<meta property=\"og:description\" content=\"Mediashift\u2019ten Jane Elizabeth, 2018\u2019e girerken gazetelerin ve gazetecilerin g\u00f6z\u00fcnden ka\u00e7an veriler ve sosyal medya trendleri \u00fczerine bir\u00a0i\u00e7erik\u00a0yay\u0131nlad\u0131. Elizabeth\u2019in yaz\u0131s\u0131ndaki 10 temel \u00f6neri \u015f\u00f6yle: 1) Sosyal medyaya dair i\u015f ilanlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin 2018\u2019de haber merkezinize sosyal a\u011f ile u\u011fra\u015facak yeni birini alma \u015fans\u0131n\u0131z varsa elinizdeki eski i\u015f tan\u0131m\u0131n\u0131 \u00e7ekmeceden al\u0131p Internet\u2019e yollamay\u0131n. 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Elizabeth\u2019in yaz\u0131s\u0131ndaki 10 temel \u00f6neri \u015f\u00f6yle: 1) Sosyal medyaya dair i\u015f ilanlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin 2018\u2019de haber merkezinize sosyal a\u011f ile u\u011fra\u015facak yeni birini alma \u015fans\u0131n\u0131z varsa elinizdeki eski i\u015f tan\u0131m\u0131n\u0131 \u00e7ekmeceden al\u0131p Internet\u2019e yollamay\u0131n. 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